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Ford
Employee Discount
The American people seemed to have a found an incentive plan they really
like- paying just the same money as those gentlemen who make those cars and
trucks. Driven by the robust response and realized by selling cars at its
employee rates, Ford Motor Company announced the Ford Employee Discount
Plan. Ford announced a new marketing campaign based on Ford Employee
Discount Plan and the plan will run from July 6 to Aug 1. Ford Employee
Discount Plan will be widely and significantly advertised in all forms of
media in a big way.
Ford Employee discount plan was widely expected and set the stage for
another intensified battle between the Detroit giants on the price front.
Under the Ford employee discount plan which was launched last month and due
to expire on Aug 1, the world's second largest automaker is selling anybody
a 2005 model car or truck at he same low price that GM employees pay. Ford
employee discount plan would be similar to GM's and save thousands of
dollars off the sticker prices for most 2005 models.
Before the Ford employee discount plan, Ford sales fell for the 13th
straight month. Ford expects that its Ford employee discount plan will
resonate with consumers and eventually will drive the sales of its ford
branded vehicles. Ford employee discount plan will cover the following Ford
brands: Ford, Lincoln and Mercury. Ford has been trying to get away from
incentives and price vehicles more realistically, and Ford employee discount
plan helps Ford do that by setting clear prices and letting Detroit big
three see what consumers are willing to pay.
According to Ford Employee discount plan Non company employees of Ford pay
about 5 percent below invoice, plus available cash rebates. Lincoln Mark LT
and Ford Mustang, GT and Escape Hybrid are excluded. The upside to the Ford
employee discount plan is when the customers hit the floor of a dealership
that is giving the Ford employee discount, they don't have to go through the
haggles of bargaining to get a deal -- and that's worth a lot.
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